“WE ARE AN INNOVATIVE SHOE COMPANY FROM SWEDEN, EXPLORING THE SPACE BETWEEN SNEAKERS & TRADITIONAL SHOES.“
We are an innovative shoe company from Sweden, exploring the space between sneakers and traditional shoes.
Our design philosophy is based on the meeting between different worlds and disciplines.
In our Stockholm based shoe palace thoughts and things are combined to create awesome one-of-a-kind design.
We make creative hybrid shoes. Most of the time combining well dressed with street style. We are Scandinavian. But new Scandinavian. Not afraid to use color, creative details and ingenuity to make your footwear both comfortable and expressive.
So wear our shoes at the office or on a night out and never feel out of place in any situation.
“WE TAKE YOUR WALKING COMFORT VERY SERIOUSLY, WEIGHING EACH GRAM”
Our brand is centered around the concept of weight. Every new model gets the first sample’s gram weight branded on the heel.
For us it’s a poetic characteristic that each shoe is a sum of its parts. But maybe more importantly – we take your walking comfort very seriously, carefully weighing and choosing each component.
We gladly go that extra mile for you. Like designing most of our outsoles and last shapes from scratch. Much harder than buying ready made, but also much more rewarding. And something that makes our footwear truly unique compared to many others in the footwear industry.
Many of the steps making a shoe involves skillful hands. From the making of a first shape to stitching, lasting and placing the finished shoe in its box. Therefore we only work with true artisans and high quality suppliers, ensuring great quality as well as the well being of the people involved in each step of the creation process.
At the moment most of our production takes place in Portugal. We’ve created sophisticated sneaker footwear since 2006 and are based in Stockholm, Sweden.
“SUSTAINABILITY FROM OUR PERSPECTIVE“
We are a company that believes in making conscious and sustainable choices.
About 80% of a products’ total environmental effect stems from the production. So we work with suppliers that are controlled by industry standard auditors and that work actively with water preservation, closed loop water systems and waste recycling. And that have an active plan for using sustainable electricity.
We make sure that wages and working conditions for the people making our products are descent and following regional standards or better. And we visit the factories frequently.
We use sustainable shipping whenever possible. For instance we ship our seasonal production by boat or road instead of air.
Even the smaller details matter to us. We use 100% recycled or sustainable materials for our packaging and in store displays and all of our waste in store and in warehouse is recycled. When we do photoshoots we use second hand or the model’s own clothes and we mend and donate all broken goods to a women’s and children’s shelter.